Last week, Connecting Up staged its 8th annual conference for the not-for-profit sector in Australia (#CU12). This year, the conference has officially branched out from being primarily a technology conference, adding the streams social media and web, as well as marketing and communications.
Now, other than being one of the three committee members of the conference, I also facilitated a couple of the breakout sessions, helped out during the networking session, and presented during one of the social media power sessions with my colleague, Ben Teoh.
It was a totally new talk that I put together exclusively for the Connecting Up 2012 delegates. Last year, when I did one of the keynotes, I focused on the state of social media as it was being used in Australia and the not-for-profit sector. This year, I wanted to focus more on answering the question that I seem to be getting a lot nowadays: “We know that social media can play a vital role in not-for-profit organisations, so what’s next? How can we take this further?”
Also, as part of the conference committee, I knew that I wanted the following topics to be covered in the social media/web stream:
- Strategy and Policies
- Research/Best Practice/Case Studies
- Content and Community
So, the committee used these topics as a guide on which presenters we would like to have in our conference this year. With most of the submissions covering the other topics, I ended up with the topics I really love: Content and Community.