Highlights

Create, Curate & Connect Online: On Content and Community at CU12

Last week, Connecting Up staged its 8th annual conference for the not-for-profit sector in Australia (#CU12). This year, the conference has officially branched out from being primarily a technology conference, adding the streams social media and web, as well as marketing and communications.

Connecting Up Conference Presentation on Social Media, Content and Community

Content and Community in the Social Web: A CU12 Presentation

Now, other than being one of the three committee members of the conference, I also facilitated a couple of the breakout sessions, helped out during the networking session, and presented during one of the social media power sessions with my colleague, Ben Teoh.

It was a totally new talk that I put together exclusively for the Connecting Up 2012 delegates. Last year, when I did one of the keynotes, I focused on the state of social media as it was being used in Australia and the not-for-profit sector. This year, I wanted to focus more on answering the question that I seem to be getting a lot nowadays: “We know that social media can play a vital role in not-for-profit organisations, so what’s next? How can we take this further?”

Also, as part of the conference committee, I knew that I wanted the following topics to be covered in the social media/web stream:

  • Strategy and Policies
  • Research/Best Practice/Case Studies
  • Content and Community
  • Metrics/Measurement

So, the committee used these topics as a guide on which presenters we would like to have in our conference this year. With most of the submissions covering the other topics, I ended up with the topics I really love: Content and Community.

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Categories: Community, Content, Highlights, Social Media | Tags: , , , , | Leave a comment

International Nonprofits: Challenges and Resources

In 2011, I conducted the International Nonprofit Organisations Affinity Group at the 2011 Nonprofit Technology Conference in Washington, DC (Mar 2011). For my first #11NTC, I was genuinely interested in finding out what many NFPs wanted to learn about. That time, the 80+ attendees wanted to talk about managing virtual teams, cultural adaptation, translation issues, developing global partnerships, scalability, and managing issues-based causes (e.g., crisis management in different countries).

This year, when I was invited to do the International Nonprofit Organisations “Birds of a Feather” networking session at the 2012 Nonprofit Technology Conference in San Francisco, California (Apr 2012), I wanted to see if the same issues would arise during our group discussions. The 50+ attendees this year discussed the following topics:

  • Culture & Technology / Global Fundraising / Transparency & Open Data
  • Platforms for Communication
  • Impact Measurement
  • Global Advocacy

Even though there were less participants this year, there were actually a few more discussions that led to fruitful sharing between the delegates. The notes from the discussion groups may be found in this #12NTCIntNPO document.

Some of the main takeaways from the International Nonprofit discussions include:

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Categories: Community, Highlights | Tags: , , , , , | 1 Comment

Content strategy: What is it and why should you care?

Whenever people ask me: “So, how can I make my organisation’s website and social media work well?” I often reply with the query: “What is it that you’re trying to get out of your website and social media? What’s your content strategy all about?”

Sometimes, I get a very enthusiastic list of things that relate to getting more visitors, gaining more fans, and expressing creative ideas on how to engage with their respective communities. Often, I get a shrug and a confused response.

Content strategy is one of the things that a lot of people don’t seem to think about too readily. People often think that just setting up a blog, Facebook page, website, or Twitter account is good enough. Everything will flow once the accounts are up and running. While many accounts do succeed just going with the flow, there are many more that fizzle out when there are no firm plans in place.

So, what is content strategy?

In a nutshell: “Content strategy plans for the creation, publication, and governance of useful, usable content.” (via Kristina Halvorson). Basically, it defines why you or your organisations wish to develop content in any form, how you plan to develop and maintain the content, and what are the ways that you are going to measure the success of your content.

The Art and Craft of Content

How well do you know your content?

To read the rest of this article, please visit: Content Strategy at Vervely.com.

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What is Your Nonprofit’s Web HQ?

An organisation without a web presence is like an employee without an office.

Yes, office-less workers can still function and do their jobs. They can still do a lot of great things. However, without a space that they can call their office, a lot of the work may feel fragmented.

An office space serves as an anchor and a base for anyone who wants to do good work. Even if that workspace is just a corner in the lounge room or a spot on the kitchen table. It still helps to have that place to work in.

A web presence for an organisation serves as its online headquarters. Think about it.

Without a web presence, how will people find you if a potential donor, supporter, or volunteer searches for you or your cause online? How will they be able to contact you? How will they know what you need?

According to a study by Nielsen, there was over 17 million users in Australia in 2010 (source: Internet World Stats). That’s over 80% of the population who can possibly find your organisation on the web. Imagine the potential!

With those numbers, the question really isn’t whether or not your organisation needs an online presence. The question should be: What’s the best way to get your organisation online?

Nonprofit Presence on the Web

Does your organisation have an online presence?

The rest of this article has been freshly updated over Vervely. Check out: Your Organisation’s Web HQ: Where’s Your Base?

Categories: Content, Highlights | Tags: , , , | 2 Comments

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