Community

Create, Curate & Connect Online: On Content and Community at CU12

Last week, Connecting Up staged its 8th annual conference for the not-for-profit sector in Australia (#CU12). This year, the conference has officially branched out from being primarily a technology conference, adding the streams social media and web, as well as marketing and communications.

Connecting Up Conference Presentation on Social Media, Content and Community

Content and Community in the Social Web: A CU12 Presentation

Now, other than being one of the three committee members of the conference, I also facilitated a couple of the breakout sessions, helped out during the networking session, and presented during one of the social media power sessions with my colleague, Ben Teoh.

It was a totally new talk that I put together exclusively for the Connecting Up 2012 delegates. Last year, when I did one of the keynotes, I focused on the state of social media as it was being used in Australia and the not-for-profit sector. This year, I wanted to focus more on answering the question that I seem to be getting a lot nowadays: “We know that social media can play a vital role in not-for-profit organisations, so what’s next? How can we take this further?”

Also, as part of the conference committee, I knew that I wanted the following topics to be covered in the social media/web stream:

  • Strategy and Policies
  • Research/Best Practice/Case Studies
  • Content and Community
  • Metrics/Measurement

So, the committee used these topics as a guide on which presenters we would like to have in our conference this year. With most of the submissions covering the other topics, I ended up with the topics I really love: Content and Community.

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International Nonprofits: Challenges and Resources

In 2011, I conducted the International Nonprofit Organisations Affinity Group at the 2011 Nonprofit Technology Conference in Washington, DC (Mar 2011). For my first #11NTC, I was genuinely interested in finding out what many NFPs wanted to learn about. That time, the 80+ attendees wanted to talk about managing virtual teams, cultural adaptation, translation issues, developing global partnerships, scalability, and managing issues-based causes (e.g., crisis management in different countries).

This year, when I was invited to do the International Nonprofit Organisations “Birds of a Feather” networking session at the 2012 Nonprofit Technology Conference in San Francisco, California (Apr 2012), I wanted to see if the same issues would arise during our group discussions. The 50+ attendees this year discussed the following topics:

  • Culture & Technology / Global Fundraising / Transparency & Open Data
  • Platforms for Communication
  • Impact Measurement
  • Global Advocacy

Even though there were less participants this year, there were actually a few more discussions that led to fruitful sharing between the delegates. The notes from the discussion groups may be found in this #12NTCIntNPO document.

Some of the main takeaways from the International Nonprofit discussions include:

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Networking and Building Communities Online [Slide Deck]

Some time last week, I gave a brief talk for Associations Forum members in Adelaide as part of a presentation by my current CEO, Doug Jacquier. The session was all about networking and I talked about how social media can be used to network and build communities online.

In this talk, I focussed on three major tools that I use for networking and community building:

  • Facebook – Which is one of the most popular social networking sites in the world, and definitely top one in Australia. This may be used for both personal and professional networking.
  • Twitter – Another popular networking site, best used to track conversations, popular trends and topics, as well as any interesting people that you may want to meet but haven’t had the opportunity to connect with.
  • LinkedIn – With 2 million users in Australia, this is also a social networking platform that’s worth some attention, especially from a professional perspective. However, most people would only wish to connect with others with whom they’ve already met or heard of. Having said that, the concept of joining Groups was also touched, as a way of meeting others in similar areas of interest/industry.

Some reasons to use social networks:

  • Social networks are great ways to keep in touch with people we meet in conferences, business meetings, social functions and other events.
  • Keeping an active professional profile online enables us to highlight our special abilities and activities. This may be especially useful for finding collaborators, potential employers, and team mates.
  • Having an online presence gives you better control of how you are portrayed online. Regardless of whether you deliberately choose to be online or not, chances are, you will have an online presence. It will just depend on whether or not that presence is available based on what you share, or what other people may share about you.

If you wish to see the slide deck I used with some notes on the tips, you can check it out below or via Slideshare:

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Building Online Communities [Slide Deck]

Some time in 2010, I was invited to be the first speaker at the inaugural Social Media Club Adelaide event. It was a special honour to be invited by my peers here, so I was both excited and terrified. However, I was pleased to have been able to share one of my great passions about online life with a fantastic audience of friends and colleagues. Talking about a great passion of mine: Community Building.

Building Online Communities: Social Media Club Adelaide

Building Online Communities: Social Media Club Adelaide

In this talk, I focused on my 5 favourite ideas for building communities.

To read all about it, visit: Favourite Ideas for Building Communities (at Vervely).

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