Create, Curate & Connect Online: On Content and Community at CU12

Last week, Connecting Up staged its 8th annual conference for the not-for-profit sector in Australia (#CU12). This year, the conference has officially branched out from being primarily a technology conference, adding the streams social media and web, as well as marketing and communications.

Connecting Up Conference Presentation on Social Media, Content and Community

Content and Community in the Social Web: A CU12 Presentation

Now, other than being one of the three committee members of the conference, I also facilitated a couple of the breakout sessions, helped out during the networking session, and presented during one of the social media power sessions with my colleague, Ben Teoh.

It was a totally new talk that I put together exclusively for the Connecting Up 2012 delegates. Last year, when I did one of the keynotes, I focused on the state of social media as it was being used in Australia and the not-for-profit sector. This year, I wanted to focus more on answering the question that I seem to be getting a lot nowadays: “We know that social media can play a vital role in not-for-profit organisations, so what’s next? How can we take this further?”

Also, as part of the conference committee, I knew that I wanted the following topics to be covered in the social media/web stream:

  • Strategy and Policies
  • Research/Best Practice/Case Studies
  • Content and Community
  • Metrics/Measurement

So, the committee used these topics as a guide on which presenters we would like to have in our conference this year. With most of the submissions covering the other topics, I ended up with the topics I really love: Content and Community.

And, here’s the slide deck that I used to share with about 80+ people (based on a quick count!) who attended Ben and I’s talk on content and community in the social web:

Some of the participants at our talk also contributed well, not only through giving fantastic interaction during our presentation and asking questions during the Q&A session, they’ve also shared some of their live notes on Twitter. I have curated some of these notes through Storify (yes, I like to walk the talk!). It’s a little long, but I think you’ll find some of the Tweets worth your time:

[View the story “Create, Curate, and Connect Online: #CU12 Session Summary” on Storify]

It has been a wonderful session and I was really pleased with the feedback that Ben and I have received. In fact, I heard that some of the participants even voted for me as a “favourite” that I nearly joined Allen Gunn, Nancy Schwartz, and Mich Sheldrick (we tied). And, if you’re one of them who voted, I just wanted to say a big and heartfelt THANK YOU. The support has been amazing and I hope to continue being able to share my knowledge and experience in social media, web, content, and community online.

I’m hoping to write an overall summary of the conference at Connecting Up in the next few days. So, I will update this post with a link to that as soon as it’s up.

Categories: Community, Content, Highlights, Social Media | Tags: , , , , | Leave a comment

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