Monthly Archives: February 2012

What’s the Ideal Content Ratio?

555+ : The Ideal Content Ratio

This post has now been moved to: What is the Ideal Content Ratio? (at Vervely)

Categories: Content, Social Media | Tags: , | Leave a comment

Content strategy: What is it and why should you care?

Whenever people ask me: “So, how can I make my organisation’s website and social media work well?” I often reply with the query: “What is it that you’re trying to get out of your website and social media? What’s your content strategy all about?”

Sometimes, I get a very enthusiastic list of things that relate to getting more visitors, gaining more fans, and expressing creative ideas on how to engage with their respective communities. Often, I get a shrug and a confused response.

Content strategy is one of the things that a lot of people don’t seem to think about too readily. People often think that just setting up a blog, Facebook page, website, or Twitter account is good enough. Everything will flow once the accounts are up and running. While many accounts do succeed just going with the flow, there are many more that fizzle out when there are no firm plans in place.

So, what is content strategy?

In a nutshell: “Content strategy plans for the creation, publication, and governance of useful, usable content.” (via Kristina Halvorson). Basically, it defines why you or your organisations wish to develop content in any form, how you plan to develop and maintain the content, and what are the ways that you are going to measure the success of your content.

The Art and Craft of Content

How well do you know your content?

To read the rest of this article, please visit: Content Strategy at

Categories: Content, Highlights, Tools and Gadgets | Tags: , , , , , | Leave a comment

Welcome, New Friends from “I’m Just Sharing”

When my long-time online friend and supporter, Mitch Mitchell asked to interview me on his blog, I’m Just Sharing, I was flattered and pleased. After all, it would be like sitting down with someone who’s still interested in what you have to say even though you’ve known each other for years. In fact, I was surprised to remember that I’ve known Mitch back from the days when Ryze was a new social networking site (when there weren’t so many around yet!).

If you haven’t read the interview yet, please do head on over to Mitch’s Interview Post with Me.

Interview with Mitch Mitchell

A trip down memory lane...

Anyway, I always feel a bit strange reading interviews about me, and I can’t tell you exactly why. But, other than feeling slightly bashful, this interview made me feel like I was going to a trip down memory lane. It’s because Mitch and I ended up talking about my early blogging experiences, my work at (a NY Times company), and my other early projects. It always makes me seem ancient online when I talk about Geocities and hand-coding my blog using FrontPage.

But, it’s great to have these memories. It reminds me just how far I’ve gone and how much I’ve loved this online world that we’re building. It has definitely changed so much over the years. And, I’m still thrilled to be witnessing the whole thing.

In any case, if you found me through Mitch’s blog, I just want to say WELCOME! This is a new space on the web for me, as I move towards separating my “work-related” blog posts here on Enkindlers from my more personal posts via Studio Notes (my personal blog).

If you’re keen to read more about blogging, social media, content, and community, then please stay put and subscribe to Enkindlers.

If, however, you’re just a tad more keen to hear about some of my day-to-day interests, then do head on over to Studio Notes.

Wherever you might find yourself reading about the things I write about, I hope you enjoy it and please say hello.

Categories: Press and News | Tags: , , | 4 Comments

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