An organisation without a web presence is like an employee without an office.
Yes, office-less workers can still function and do their jobs. They can still do a lot of great things. However, without a space that they can call their office, a lot of the work may feel fragmented.
An office space serves as an anchor and a base for anyone who wants to do good work. Even if that workspace is just a corner in the lounge room or a spot on the kitchen table. It still helps to have that place to work in.
A web presence for an organisation serves as its online headquarters. Think about it.
Without a web presence, how will people find you if a potential donor, supporter, or volunteer searches for you or your cause online? How will they be able to contact you? How will they know what you need?
According to a study by Nielsen, there was over 17 million users in Australia in 2010 (source: Internet World Stats). That’s over 80% of the population who can possibly find your organisation on the web. Imagine the potential!
With those numbers, the question really isn’t whether or not your organisation needs an online presence. The question should be: What’s the best way to get your organisation online?
The rest of this article has been freshly updated over Vervely. Check out: Your Organisation’s Web HQ: Where’s Your Base?